“I can’t decide if my attention being drawn to this Detroit three-piece is down to a spooky
coincidence of (bad) timing, or simply just pretty damn fine opportunity spotting / capitalising on
behalf of their PR Company!” – LoudHorizon Blog
This was a typical reaction to the pre-Christmas news that a band named Royal Hoax had released a
free download. With accusations of opportunism following the actions of a pair of Aussie DJs, most
blogs and publications refused to post the news of the superbly catchy track ‘Shiver Shake’, and the
accompanying video.
Many thought the name was a poor taste attempt to grab attention on the back of a tragedy – but if
you don’t be believe that the band actually named themselves Royal Hoax all the way back in 2010,
you’ll never believe that their video features a giraffe dancing in a shopping mall!
Shiver Shake video:
http://www.youtube.com/watch?v=6Axm_IALJM8
Now, with 2013 well underway, the band are keen to pick up the where they left off and let music fans
in the UK know about their unique brand of upbeat, alternative pop. With a self-titled album coming
soon, there’s plenty to look forward to – a sentiment shared by Q Radio & Tuune TV who have
playlisted the track and video respectively.
Though the album release date is still unconfirmed (estimated March 4th), Royal Hoax are excited to
reach a new audience in the UK and will soon be found on radio waves near you – take a look at the
video, and you’ll see why.
Royal Hoax are available for features and interviews now. Alternatively, feel free to
cover the video and free download. Album copies are also available for review – contact
steve@labelledindependentmusicpr.com for more
Links:
Shiver Shake YouTube video link: http://youtu.be/6Axm_IALJM8
Shiver Shake Instructional website: www.ShiverShakeIt.com
Article provided by: Steve Boniface
