The Shift In Male Attitudes To Grooming

Maintaining skin’s natural health is a vital component of daily morning routines. Typically when we think of skincare products and routines, we picture a cis-women, but with the rise in awareness of skincare importance, many men have started implementing skincare into their grooming routines. Attractive, healthy skin is sought by every gender!

Toxic masculinity has had a high impact on how men present themselves in both skincare and in fashion. But times are changing with a new generation embracing a fresh approach where it is more accepted for men to spend more time and money on keeping skin healthy. We are progressing to be a less judgmental society that is more accepting of change and growth.

Men often face unique issues with skin that can affect how they see themselves – for example, regular shaving can lead to dry and irritated skin yet there is still a social pressure for men to maintain their facial hair under the threat of appearing ‘scruffy’. Men’s skin often gets neglected despite it being one of the most important features to take care of. Having high testosterone levels can also lead to larger pores and a higher oil content in the skin, which can lead to regular blackheads and acne-prone skin. Because of these unique qualities to men’s skin, it can easily be argued that men would benefit more from regular facial skincare than females.

Men used to be judged by society for spending hundreds on grooming products other than a decent shaver, but with the boom of social media – photogenic and posed photos with perfect skin – society has shifted into promoting taking care of ourselves, both physically and mentally. Taking the time and money to dedicate some of your morning routines to the skin can not only lead to hydrated and healthy skin but can also help to boost your self-esteem.

But with a society that has made men feel excluded from skincare in both their perception and their marketing, many of us are confused about how to begin.

HydraFacial

HydraFacial is a popular choice, as a quick yet efficient method of tackling any skin concerns – it’s one many men have considered for a long time and now it’s time to take the leap.

HydraFacial is a non-invasive multi-step treatment that uses medical-grade vortex technology to cleanse, extract and hydrate skin. This is the ultimate skincare treatment that offers a chemical peel, microdermabrasion and deep-cleansing facial all in one treatment. HydraFacial can be tailored specifically to your skin type and your needs with an array of serums that can be swapped out for ones that will benefit you the most.

HydraFacial can result in:

• • Smooth your skin texture
  • Improve the appearance of fine lines and wrinkles
  • Helps to stimulate collagen production to enhance elasticity and firmness
  • Even-out skin tone
  • Lightens brown spots and hyperpigmentation
  • Clears congested and oily skin
  • Eliminates blackheads and clogged pores while minimising enlarged pores
  • Soothes acne-prone skin

It is recommended to schedule a HydraFacial treatment every two to four weeks to see long term results but with all the benefits that they offer men see the value of the treatments almost immediately.